WHAT YOU NEED TO KNOW:
- Bob Woodward’s “Fear” has distinguished itself amidst all other books criticizing the Trump presidency, making it one of the top-selling books of the year when it came out on Tuesday.
- Woodward’s experience of reporting on Washington certainly helped the sales, but Trump’s denunciations might have actually helped him more.
- Woodward’s publisher Simon & Schuster said they are now up to nine printings, bringing the total number of hard copies to 1,150,000.
Books about the Trump administration seem to be the trend lately, but Bob Woodward’s is in a category of its own.
“Fear” only came out on Tuesday but is already one of the top-selling books of the year.
Barnes & Noble announced on Wednesday that “Fear” now has the “fastest sales for an adult title since Harper Lee’s ‘Go Set a Watchman’ was released in July 2015.”
Woodward’s publisher Simon & Schuster also announced on Wednesday that more than 750,000 copies of “Fear” have been sold as of Tuesday, the first day it went on sale.
According to the company, the staggering figure includes pre-orders, first day sales of the print copy, e-books, and audiobooks.
This just proves the widespread interest in, and concern about, Trump’s presidency. Woodward’s book describes a dysfunctional White House where even Trump’s own staff consider him a danger to national security.
“Fear” is now Amazon’s #3 overall top seller for the year. “Last Week Tonight”, a parody of a children’s book about the Pence family bunny, was #2, while Michael Wolff’s “Fire and Fury”, which also paints a disturbing portrait of the president, made it to #1.
Woodward’s distinguishing factor is his decades of experience reporting on Washington.
On NBC’s “Today” show earlier this week, Woodward said, “I’ve never seen an instance when the president is so detached from the reality of what’s going on.”
He even warned on NPR’s “Morning Edition” that people are “underestimating how serious all of this is.”
While Woodward’s media tour helped his book sales, what really seemed to help are the resulting condemnations from President Trump.
Book critics quipped how Trump’s denunciations fuelled interest in “Fire and Fury,” “Fear”, and other titles this year, making him an effective book salesman.
While his endorsements of pro-Trump books like “The Russia Hoax” also help with sales, his expressions of outrage have been more effective.
Simon & Schuster reportedly ordered hundreds of thousands of extra copies for “Fear” pre-orders, and on Monday “reprinted six times for a total of seven to meet extraordinary demand — that will put one million books in print before we’ve even gone on sale.”
Two days later, the publisher was up to nine printings — bringing the total number of hard copies to 1,150,000.
Even in other countries, the book is selling well — it’s also No. 1 on online charts in Canada, Germany, and the U.K. Foreign rights to the book have also been sold in 16 countries.